Market intelligence

Leisure-net Solutions are the leading provider of Customer Insight, Business Intelligence and Consultation services to the cultural services, active leisure and health and fitness industries.


Did you know that 52% of adults want to be more active? So, what’s stopping them from doing it?

Well, we know the number one barrier stopping them is work related time pressures, but what can you do to encourage them?  Especially as 32% of them state they are open to the idea of using your centres?

And did you know …

  • the average NPS of a leisure centre user in 2018 is 29%
  • the things Customers are most happy with are group exercise classes
  • the thing Customers are most unsatisfied with are the interaction provided by gym instructors?

Turn insight into action and make real changes to impact on activity levels and the bottom line.

At Leisure-net, we know all these things and many more about your non-users and your customers, because we have been carrying out market leading research in the active-leisure sector for the last 15 years.

When did you last really listen to your customers and your community to find out what they think? We compare these findings to market leading benchmarks, derived from tens of thousands of NPS surveys and thousands of non-user surveys, exclusive to Leisure-net.

We carry out one off and ongoing research using a variety of on and off-line methods and then help you interpret it so that you can make a difference.

Book your research requirements by the end of October to receive 10% off our usual price, or 15% if you book non-user and user research.

For further details contact Mike Hill on






Understanding your key stakeholders requirements and gaining insight into their views of you as a supplier and contractor are vital to maintain a positive working relationship. We can independently interview your partners and stakeholders using a tried and tested survey to gain a clear insight into what you do well and if there are opportunities to improve. Our surveys are benchmarked so that you can see how you perform over time and against sector averages.


Alliance Leisure


Click here to download our Insight from Client Surveys (PDF)

Website Usability Surveys

As part of our relationship with Bigwave media we are now working together on developing industry benchmarks for leisure operator websites. These benchmarks will be established through website usability surveys and a standardised check list of “best practice”.

The pop up website surveys will highlight performance of a website from navigational ease to functionality requirements, and are very short/user friendly, consisting of only 5 questions. If you would like to see an example of the survey please email


Leisure-net's HAFOS survey is the Leisure Industry’s only national survey; reporting the attitudes and perceptions towards physical activity, including current behaviours and usage to identify key importance and encouragement factors to gain further insight into potential customer interest.

HAFOS has now been running for over a decade, with all data being collected and collated by Leisure-net Solutions.

As a result of our extensive fieldwork, we are able to provide the industry with reliable, unbiased and up to date information on UK consumer attitudes and trends. Each HAFOS report has a specific focus, this year being the change of attitude and behaviour over the last 5 years.

HAFOS is a street based consumer survey and to date we have interviewed over 25,500 members of the public in over 40 locations/local authority areas in the UK.

HAFOS is a key tool in developing commercial policy at your centre, creating targeted plans based on the perceptions of the public and letting you get a headstart on your competitors. 


HAFOS 2017 will be officially launched at our active-net event, but if you would like to pre-order a copy please email





National Benchmarking Service
The National Benchmarking Service (NBS) is a partnership approach to providing critical data on the performance of your leisure facility.The partnership brings together the expertise of Sport Industry Research Centre (SIRC) at Sheffield Hallam University and Leisure-net to work on behalf of Sport England and provide a seamless, rigorous and valuable collection and analysis of participation, financial and customer satisfaction data.
We have created an infographic to display the effectiveness of NBS from a recent case study.
nbs infographic twitter advert 2
To find out more information visit the Quest website or email
Customer comment benchmarks

Our online customer comments platform feedback-Focus, gives your customers the chance to speak their mind and allows you to group and analyse results in real time! We have seen a year on year increase since the platform was implemented, showing a real buzz around the software and the impact it can have within your facility on customer service. The exponential growth is both a combination of increased site users, and increased member user.

 Customer Comment Card Update