Market intelligence

Leisure-net Solutions are the leading provider of Customer Insight, Business Intelligence and Consultation services to the cultural services, active leisure and health and fitness industries.


Understanding your key stakeholders requirements and gaining insight into their views of you as a supplier and contractor are vital to maintain a positive working relationship. We can independently interview your partners and stakeholders using a tried and tested survey to gain a clear insight into what you do well and if there are opportunities to improve. Our surveys are benchmarked so that you can see how you perform over time and against sector averages.


Alliance Leisure


Click here to download our Insight from Client Surveys (PDF)

Website Usability Surveys

As part of our relationship with Bigwave media we are now working together on developing industry benchmarks for leisure operator websites. These benchmarks will be established through website usability surveys and a standardised check list of “best practice”.

The pop up website surveys will highlight performance of a website from navigational ease to functionality requirements, and are very short/user friendly, consisting of only 5 questions. If you would like to see an example of the survey please email This email address is being protected from spambots. You need JavaScript enabled to view it.


Leisure-net's HAFOS survey is the Leisure Industry’s only national survey; reporting the attitudes and perceptions towards physical activity, including current behaviours and usage to identify key importance and encouragement factors to gain further insight into potential customer interest.

HAFOS has now been running for over a decade, with all data being collected and collated by Leisure-net Solutions.

As a result of our extensive fieldwork, we are able to provide the industry with reliable, unbiased and up to date information on UK consumer attitudes and trends. Each HAFOS report has a specific focus, this year being the change of attitude and behaviour over the last 5 years.

HAFOS is a street based consumer survey and to date we have interviewed over 25,500 members of the public in over 40 locations/local authority areas in the UK.

HAFOS is a key tool in developing commercial policy at your centre, creating targeted plans based on the perceptions of the public and letting you get a headstart on your competitors. This email address is being protected from spambots. You need JavaScript enabled to view it.?subject=HAFOS%202016">


HAFOS 2017 will be officially launched at our active-net event, but if you would like to pre-order a copy please email This email address is being protected from spambots. You need JavaScript enabled to view it.





National Benchmarking Service
The National Benchmarking Service (NBS) is a partnership approach to providing critical data on the performance of your leisure facility.The partnership brings together the expertise of Sport Industry Research Centre (SIRC) at Sheffield Hallam University and Leisure-Net to work on behalf of Sport England and provide a seamless, rigorous and valuable collection and analysis of participation, financial and customer satisfaction data.
We have created an infographic to display the effectiveness of NBS from a recent case study.
nbs infographic twitter advert 2
To find out more information visit or email This email address is being protected from spambots. You need JavaScript enabled to view it.
Customer comment benchmarks

Our online customer comments platform feedback-Focus, gives your customers the chance to speak their mind and allows you to group and analyse results in real time! Here is a summary of all the comments our site recieved in 2015! To build your customer insight plans in 2016 contact us for a free trial!

Customer feedback- What are customers telling us- 6